Welcome to the "Home Business and Work From Home Ideas and Opportunities" blog - Don't forget to visit our home page and consider to sign up for our newsletter and RSS feed! Be sure to leave comments - we post your name and a link to your site as a way to thank you for joining the conversation.

Once in a while someone actually takes the time and effort to put together a teaching manual that is a definitive guide to a subject.

Something that’s not going to sell because it’s marketed well, but because of the word of mouth that is generated because it’s just so darned good.

It’s even better when that someone is a true PRO at the subject.

Gobala Krishan manages to go one step further too, he just happens to be able to put it all together in a way that is understandable on different levels.

So not only is the “advanced” stuff useful for affiliate marketers and bloggers who already know the basics, but he also manages to show “newbies” how to get to that stage without “burn out” from “tech speak”…

That I’m impressed goes without saying, but I’ve gotta also “fess up” and admit that I’m jealous!

This is the kind of book I would love to be able to put my own name to, a book to be proud of, simply as it’s going to help so many people achieve their blogging dreams!

The “manual” is 217 pages long and covers absolutely everything you need to know to make a living from blogging!

Here’s just some highlights that I’ve picked out: -

• Overcoming the fear of “techie” stuff (pg 9)
• Why Use WordPress (pg 12)
• Installing WP, Themes and Plugins (pg 20+, 31 & 33)
• Configuring a static frontpage (pg 35)
• Keyword Research (pg 40+)
• Automating future posts (pg 38)
• On Site Optimization & Permalinks (pg 49 & pg 50)
• Google SiteMaps (pg 58)
• Understanding Pagerank and Alexa (pg 61)
• Link Building Tactics (pg 65)
• Using Trackbacks (pg 70)
• The Best Link Strategies (pg 65 thru 91)
• Affiliate Marketing Crash Course (pg 92 thru 108)
• Choosing the Best Affiliate Programs (pg 109 thru 125)

and that’s not even half way through the book!!!

It goes on to cover everything you could possibly need to build a solid blogging income: -

• landing pages
• using PPC
• cloaking and tracking
• building opt-in lists
• outsourcing
• more “massive” traffic tactics
• Social Bookmarking

and it’s rounded off with an excellent conclusion to pull it all together, as you’d expect from a Pro Gobala.

Now you’re probably thinking “OMG! How can I possibly take all that in and use it?!?”

Well, Gobala’s got you covered on that one as well, he’s included a step by step action plan to lead you through it and make sure you can get to grips with it in “bite size” chunks…

He knows how daunting the “Big Picture” can be, so he’s broken it down in to the simple steps you need to take to get there.

I did mention he’s not just a clever chap, but a nice one too didn’t I..?

He actually wants you to succeed for simple reason that helping you to do so will undoubtedly mean that you recommend his book to other people, so it’s a real win win for him to make you a success!

Discover Gobala’s Super Affiliate Blogger Program here.

I’m always telling entrepreneurs how a big list of targeted subscribers is crucial for successful email marketing campaigns.

But the truth is, even with hundreds or thousands of eager subscribers, most marketers don’t have a clue how to make the most of their email marketing strategies.

Why? Because they don’t segment their lists.

According to a study by Jupiter Research, marketers who segment their lists (by things like what customers buy or where people click on their website) can improve conversion rates by up to 355% - and increase revenues by an amazing 781%!

So why did the same study find only 11% of marketers actually segment their lists using this kind of data?!

It’s outrageous!

But it does mean if YOU start segmenting your list, you’ll get a definite edge on your competitors.

How can you do this?

1. Target “subscribers” and “customers” differently.

This one’s simple! You should target subscribers (people who’ve opted in to your list) and customers (people who’ve actually bought something from you) in different ways.

You can use email to build trust and credibility with your subscribers - and then convince them to buy from you. With customers, you’ve already overcome that hurdle - so you can use email marketing to make follow-up offers and turn them into repeat buyers.

2. Target your best customers (the ones who’ve made the most purchases from you) with a special “Thank-You” promotion.

Since 80% of your sales will come from 20% of your customers, your repeat buyers deserve special care. Make sure they know you appreciate their loyalty by offering them some really great discounts, bonuses, or gifts.

3. Target customers who haven’t made a purchase in a long time with an offer to win back their business.

This is sometimes called a “We want you back” promotion. A simple bonus discount or gift can be a great way to win back people who may not have bought for a while. If they liked your offer enough to buy once, they may just need a little extra motivation to buy again.

4. Target subscribers who have been on your list a long time with a chance to “upgrade their subscription” to a paid product.

If they’ve been reading your information regularly for a long time, your subscribers likely value your content and enjoy the information you provide. Position your product as an upgrade with even more value, and some of them will be sure to snap it up.

5. Target customers or subscribers who share a specific interest.

If you sell wetsuits for example, you probably have some people on your list who are interested in surfing, and some who are interested in kayaking. If you send the surfers an email telling them how great your wetsuits are for kayaking, you won’t make many sales.

Target each group based on their interests and you’ll see much better results!

6. Target customers in different locations with localized offers.

Running an online business means you’ll likely have customers in many different cities and countries. If you can target them with offers specific to their location (such as national holidays, seasonal events, etc.) you’ll see a much better response rate.

Some of these strategies require that you know a bit more about the people on your opt-in list than just whether they are customers or subscribers. In most cases, it’s information you should be keeping track of anyway - like what products they’ve bought or how long it’s been since they made a purchase.

By collecting more specific information from the people who are visiting your site, you’ll be able to target your email marketing efforts in some very sophisticated ways.

And that’ll mean better response rates - and higher sales!

Albert

I have just got word from Jimmy D. Brown that he is re-opening his “Membernaire” course after it has been closed for 6 months.

6 months ago Jimmy released this amazing course which walks you through the steps to create a membership site/program, and how easy it really can be.

But within a few days of launching the site, “Membernaire” SOLD OUT!

Jimmy capped the initial launch at 1,000 members, and ALL were taken in just a few days.

Jimmy D. Brown’s products are worth so much more then he ever charges for them, and I think the 1,000 member sell out was proof that Jimmy knows what he talks about and that people will line up to listen to him.

Here’s the issue… I have no doubt that it will sell out again very soon. Visit Membernaire.com

Jimmy even tells you right on the sales page what the first lesson is, (here is a copy of that);

Lesson #1:

• How to setup your own membership site in 48 hours or less!
• A 10-step “Startup Checklist” broken down into bite-sized action steps!
• How to create the perfect first lesson to drive up member interest.
• How to blow away the average retention and “force” subscribers to stay 12 months!
• 4 simple things to do to “run” your site in just 2-3 hours each week!

What would your life be like if you ran a successful membership that had 100, 200, or maybe 500 members each paying you $10, $20, or $50 every single month?

Do the math, the numbers can add up very quickly.

Take a look to see if “Membernaire” is right for you. There is also a great F.A.Q. page that answers some good questions.

“All You Need Is One Article Written And In Just 48 Hours You Can Be Taking Orders From Your Own 100% Original Membership Site”

Just two years ago no one had heard of YouTube. Last year was being called the “Year of Video” and next year is already being called the “Year of Video Marketing”.

As an internet marketing this can be very exciting (and profitable) as long as you can keep up with the changing technology/marketing integration and find an easy way to leverage it for your benefit.

What is Video Marketing

Traditional Marketing + Web2.0 Social Shopping + Video

Traditional Internet Marketing

Video marketing does not replace existing marketing practices like article marketing, affiliate marketing, pay-per-click campaigns, email marketing, etc. Video is just another way to present valuable content to the consumer to add value to their buying process.

Web2.0 Social Shopping

Web2.0 is a fancy way of saying “social interaction”. Web1.0 was all about static text where you read a website by yourself and then move on. Web2.0 allows you to interact and socialize with others who are interested in the same type of content as you.

Over 60% of consumers who purchase a product do some form or online research prior to making the purchase. And people like to buy from people… not faceless websites… which is why Web2.0 social functionality is so valuable.

Video

The best way to integrate video into the marketing process is to create customer review videos for products you promote. Blending customer reviews - via video - into the consumer shopping experience helps the consumer make better buying decisions. And it helps the marketer providing the video reviews create additional niche streams of income.

Don’t let this overwhelm you… get excited by the opportunities to expand your marketing efforts by adding more value to the consumer buying experience. If you’re a developer you can find the scripts and code online to help you program this yourself. If not, you can always hire a freelancer to build it for you - just be careful to find one you can trust. Or you find an online service that offers a video marketing platform for you to use.

Add value to the consumer buying process with video marketing so you can enjoy a future of profit potential from the coming years of “Social Shopping”.

Resource:
Google Video Marketing

Four Writing Myths That Stand Between You and Your Sales… How to Write RIGHT for the Web

Does the thought of writing make you want to dive for cover?

If so, there’s a good chance you’re being held captive by memories of rigid grammar rules and a ruthless red pen.

Hey… it’s time to let go.

When you’re writing for the Web, there’s only one hard and fast rule you need to remember…

Write how you talk.

That’s right. Forget all the nit-picky rules your English teacher told you about. It’s okay to end your sentences in a preposition… or start them with “And” or “But.”

Because on the Web, people read differently.

Hyper-correct formal writing actually STOPS people from reading… and if they’re not reading, they’re not buying.

Let’s take a look at four writing myths you can toss out the window when you sit down to write your next content article or salesletter…

Myth #1:
Sentence structure has to be sophisticated

Reality Check: Simple sentences rule in the online world.

On the Web, people want information — and they want it fast! And they DON’T want to have to work at deciphering it.

Keep your sentences short. They’re ALWAYS easier to read than longer ones.

Avoid complex sentence constructions. On the Web, “ing” words are the enemy!

Don’t say, “By following this program carefully, taking supplements religiously, and drinking lots of water every day, you will lose weight.”…

… say “Follow this program carefully. Take supplements religiously. And drink lots of water every day. You WILL lose weight.”

Remember, you’re not writing an academic thesis or applying for a government grant.

You want your readers to be able to grasp your main point quickly… whether it’s why they should sign up for your newsletter, trust your opinion over Joe Blow’s… or buy YOUR product.

Myth #2:
Writing has to be formal

Reality Check: Keep it real.

Readers respond best when they feel you’re talking to them personally. So write as if you’re talking to someone you really CARE about and…

Use a casual and friendly tone. Imagine that you’re talking to a friend or family member. To help your readers identify with your words on a personal level, use “you” as often as possible.

Mimic the irregular cadence of speech. Go ahead and write in sentence fragments. Feel free to start sentences with “and,” “but,” and “or.” It’s simply how we speak, whether Miss Manners approves or not.

Use contractions whenever possible. “It’s” sounds way more natural and informal than “it is.” And it’s an easy way to take an unnecessary word out of your sentences.

(And it is our opinion that you will sound stilted if you do not use them.

It’s okay to use slang. Just make sure the slang you use is appropriate for YOUR target market. If you run a surf shop, calling your readers “dude” is, like, totally appropriate.

Check your writing with the Flesch-Kincaid grade level assessment tool in Microsoft Word. (Set this up in the Spelling and Grammar tool in Word.)

Aim for a grade 6-8 level. (Shocked??? That’s what most newspapers aim for.)

Myth #3: Use proper punctuation

Reality Check: Use informal punctuation to mimic regular speech.

You know how your teachers always warned you against using dashes, ellipses, and bullet points, because they smacked of lazy writing?

… Here’s where you get to thumb your nose at them and say, “Phllllbt!”

When you write for the Web, you are writing for the LAZY READER.

(Well, not so much “lazy” as “bombarded by a relentless onslaught of information, and constantly pressed for time.”)

So make their job as easy as possible by breaking up long sentences.

Dashes — like these — create white space between your phrases so each phrase stands out more.

Ellipses are a great for separating items in a list. Maybe you want to give the reader a set of options… Or create a sense of time passing within the sentence… Or build anticipation before getting to the “big reveal.”

Use ALL CAPS to highlight the words you’d emphasize while speaking.

Put lists in bullet points so they’re easy to read. Bullets say “Hey look, here’s a list!”

Myth #4:People will read every word

Reality Check: People SCAN for the most important information.

Ever noticed how a single word can make your ears perk up when you’re half listening to a conversation?

Reading on the Web is just like that!

Certain words jump out at you to let you know when to pay closer attention. Format your text so your most important content leaps off your pages:

• Use a “choppy” structure that mixes up paragraphs of different lengths.
• Write your most dramatic ideas as stand-alone one-sentence paragraphs.
• Use subheads to pique curiosity and drive eyes down the page.
• Use bolding to highlight your most important ideas.
• Try to place the MOST important idea at the beginning or end of the paragraph where they’ll be noticed most.

If you’re not used to this kind of writing, hear the words in your head as you write. This will keep you from reverting to stiff formal writing! Then, read your work out loud when you’re done. Any stumbling blocks will become immediately obvious.

If you write the way you talk, your readers will “listen.”

Email marketing always gets a bad press… but a new study proves it’s actually the most effective and efficient marketing tool available to online entrepreneurs.

Sure, spam is still as problematic as ever. But if you’ve got a targeted list of opt-in subscribers and a message they want to hear, email marketing can be incredibly powerful!

A new survey by Forrester Research and Shop.org says email marketing messages sent to in-house subscriber lists provide the highest return on investment of any type of e-marketing activity.

The report says the average value of a sale generated by email marketing to in-house lists is $120.27. At the same time, the average cost of making that sale is only $6.85.

So the Return On Advertising Spend (ROAS) is 17.56, which means the average value of a sale made through email marketing is 17.56 times more than the amount it cost a business to make the sale.

ROAS is calculated by dividing the sale value (dollars earned) by the amount spent on corresponding advertising (dollars spent). Any value higher than 1 represents a positive return on investment.

So, 17.56 is a pretty impressive figure!

But remember, this only refers to email marketing using in-house subscriber lists. In other words, people who’ve actively asked you to contact them, not random email addresses you got from a rented list.

The survey says search engine optimization is the second most effective e-marketing tool, with an ROAS of 12.71.

However, I think this is much more difficult to measure — because it’s harder to attribute a sale to general SEO marketing than a specific email campaign.

Nevertheless, it emphasizes the importance of a top organic search ranking.

In third place is affiliate marketing, which can be easily measured. It has an ROAS of 10.01.

Bottom of the pile — rather predictably — is banner advertising, which has an ROAS of just 1.58.

So, as we’ve always said at IMC, email marketing works! It just needs to be used with a targeted list of subscribers who are interested in what you’ve got to say.

For more information on the report and these statistics, click here.

And if you’ve been neglecting your email marketing for newer, sexier strategies — get back on it!

I’m going to focus on helping you get started building a profitable list, and today I’m going to talk about “how to set up your squeeze page and monetize the sign up process”.

The purpose of this series is provide you with a step-by-step blueprint to internet marketing success. It will be based on actual survey results, and thus targeted towards the “newbie”. But every step is critically important to the whole process, so don’t assume you “know it all” and think you can skip things - Unless you are already wildly successful in internet marketing, you want to take action and implement these steps today!

Don’t Dig For Gold - Sell Shovels

This is where most people get it wrong… They jump from program to program, searching for that one push-button system that will make them rich. They are digging for gold in the vast world of hype and scams. What savvy marketers realize is that the real money is in teaching the millions of opportunity seekers how to make money online, and selling them the tools they need to do so. Just look at this article - if you think about it - I’m selling shovels right now, based on what the survey told me the gold diggers need.

Not entirely sure what this shovel selling talk is all about? Ok, here’s your first assignment: Read this sales letter from Russell Brunson and pay special attention to the part about selling shovels.

Step 1: The Tools You Need

Before we get started setting up your list building system, we need to make sure you have the 3 essential tools in place. Without these it will be impossible for you to build a profitable internet marketing business. Based on the survey and comments I realize that most people would like to get started for free. Unfortunately there are always start up costs associated with starting a business. Throughout this series I will recommend the tools and services I use, but I will also strive to give you a free alternative (if there is a decent one out there)… Ok, so here is what you need:

Auto responder: this IS the most important part of your business. It is where you will collect your subscribers and email them. Your auto responder will likely account for over 90% of your online income - this is not where you want to cut corners. Here’s what I recommend: AWeber is hands down the best service. It’s what I use and recommend - and it will be the auto responder of reference for the rest of this series. If you really want a free auto responder you can grab one at Email Aces (scroll down to the P.P.S. and click the link) - Be aware that you will be limited as to the size of list, numbers of emails and campaigns you can have, and they will place 3rd party ads in your emails (nothing is ever truly free).

Hosting: you need somewhere to host your pages. I use and recommend BlueHost. Great service and very affordable. The standard package will be more than enough for most list builders.

Ad Tracking: You need a way to track your ads. There is a gazillion ad tracking programs out there, but it is very important to use one that lets you track your conversion rates. If you want a free service you can grab a Goto-Pro free trial here.

Step 2: What Kind Of Shovel Are You Going To Sell?

Next thing you have to do is find your hook, also known as your ethical bribe (usually an ebook, video, audio file etc.). This is what is going to convince people to part with their contact info, and subscribe to your list. Your squeeze page needs to convince then that you have information they need, and that they can only get it if they sign up -  Your hook (or gift) must have enough perceived value to make this happen.

But before you pick your hook, you need to think about why your are building a list. What are you going to write about? What are you going to sell to your list? Your squeeze page and gift needs to attract the people who are interested in your topic - not much point in having a traffic exchange ebook as the lead in, if you are mainly going to write about, and sell blogging stuff. Check out the defining your offer article from Mike Paetzold for more info.

Your list can have a broad internet marketing appeal, we do all use a wide variety of products and services - but you are best off if you focus on one niche (inside internet marketing). Establish yourself as an expert on that, and then build from there.

There are a ton of membership sites where you can find something to give away on your squeeze page. Resale Rocket is one of my favourites. If you use Instant Squeeze Page Generator to build your squeeze page, they already have a selection of gifts in there you can use.

If possibly try to find a gift that you can rebrand with your own affiliate links. Having your links in hundreds of ebooks sitting on people’s desktops can potentially create a lot of sales over time. Just one of those extra little income streams, as people trip your affiliate landmines.

Even better… consider writing your own ebook or creating your own product to give away on your squeeze page. That gives you full control over what you want to promote in there - but more importantly the hook is unique, they haven’t seen it before, and they can’t get it anywhere else. Having a unique gift will usually increase your conversion rates. If you don’t want to write your own ebook, you can go to something like elance.com and get a ghost writer to do it for you.

Step 3: Set Up Your Squeeze Page

Time to set your squeeze page… I recommend that you keep it short so everything is above the fold (means they don’t have to scroll or just a little). The squeeze page has only one purpose and that’s to collect subscribers, don’t dilute your efforts by including banners and links to other thing, it will only hurt your conversion rate. Here are the key components of a good squeeze page (don’t leave any of them out):

1. A strong attention grabbing headline - this should force them to stop and read your page but also instantly point to the benefits of signing up.
2. A couple of bullet points with details. Don’t list the features, list the benefits
3. I nice image of the gift they will receive
4. A strong call to action
5. Your opt-in form, remember to change the standard “submit/subscribe” button to something sexy. People don’t like to submit and subscribe - but they sure do like to “Click Here For Free Instant Access!”
6. A little blurp about keeping their details private.

I have just created an example squeeze page to give you an idea. You want to create something very similar to this: See my example squeeze here.

If HTML is a foreign language to you, I recommend that you use this free website builder, it comes with some great tutorials and some good bonuses you can use to build your squeeze page. Alternately you can use something like Instant Squeeze Page Generator, where you can point and click your way to a good squeeze page.

Finally… when you create the opt-in form for your squeeze page, you will (almost always) have the option to redirect them to a thank you page. Don’t leave the standard AWeber page up, use this feature - Here’s what you can do…

Step 4: Monetize Your Thank You Page

Your thank you page is a prime piece of real estate. By signing up, people have just demonstrated that they are interested in what you have to offer - it’s time to test that commitment towards a sale. This is your first chance to monetize the list building process (aside from any links in your gift) - but unfortunately it’s a step that most people miss. With a little bit of testing and tweaking you can often turn a profit on the thank you page alone. Here are some of the thing I prefer my opt-in forms to re-direct to:

1. A one time offer: There’s a free service called OTO Goldmine that will let you create one time offer within minutes. Here’s an example - it took me two minutes to set up and they even host the OTO for me (and deliver the products). Notice how I’m both monetizing my thank you page, and telling them to go check their email for the confirmation link.
2. If there is a good product directly related to my gift, I like to send them straight to the sales page. They have already demonstrated an interest in the topic, and taken action on the offer. They are hot prospects to send to the sales page. I’ve found that this strategy works best of you can find some low cost products e.g. $7 reports or some good free to join sites, with good converting one time offers e.g. Butterfly Marketing sites.
3. Or you can use a co-registration service like Advertising Know How - You will be showing ads for other people’s ezine on your thank you page, and in exchange your ezine will be shown on their thank you pages. While this won’t earn you money directly, it will likely boost your list building by 20-30%, making you more money long term. When I’m sure that my follow up series is making money, I prefer to use co-registration on my thank you page, but…

The bottom line is that you have to use something, don’t leave it blank - pick one of the strategies above and monetize this prime piece of virtual real estate.

Step 5: Get People To Confirm Their Subscription

Now that they have signed up for your list, and you have presented them with an offer of some sort - You want to make sure that they click the email confirmation link so you can continue to send them emails. Here are a few changes you need to make to your AWeber “Verification Message” (found under List Settings => Verified Opt-in).

Change the subject line to something like:

{!firstname_fix}, Confirm To Download Your “Gift Name” Report…

Change the verification message (Intro) to something like:

Hi {!firstname_fix},

Thank you for requesting your free copy of my
“Gift Name” report. Before I can send you the
download link I need to make sure I have your
permission, so…

Please click the link below to go to the download page…

Finally AWeber also has a feature called the “Confirmation Success Page”. Don’t ever leave this blank, this is another piece of real estate you can monetize. I like to use OTO Goldmine here, especially if I’m using the co-registration on the thank you page. Here’s what I do…

1. I log in at OTO Goldmine and create an offer like this one
2. I make the “no thanks” link go to my actual download page
3. And I then put the link for the OTO in AWeber, as my “Confirmation Success Page”

As you can see this serves a few purposes. First of all I will hopefully make a sale, but the page also tells them to go check their inbox for an email from you (a nice habit, we want them to get into) - and finally the “no thanks” link will send them to the download page as promised.

Step 6: Optimize Your Download Page

This is pretty straight forward, but very important. You want to keep people happy, so provide them with clear instructions (step-by-step if necessary) on how to download your gift. Your download page is also another piece of valuable real estate, where you can present them with an offer. It works best if it’s a free to join thing (that pays you if they buy the OTO) - make it look like an extra bonus to their download.

Step 7: The First Email In Your Auto Responder

This one is very important, and you want to accomplish a few things with it:

1. Give them the download link again in case they missed it - especially important since you used the “Confirmation Success Page” to send them to a one time offer.
2. You want to make them another offer. You are building a list because you want to make sales, you might as well be upfront about it, so people know what to expect (that way they won’t be offended when you try to sell later on) - Again, people who just signed up are the hottest prospects on your list, and you want to cash in on that.
3. You want to hint at what is coming - make them curious, so they look forward to your next email. And let them know that you ARE going to send them more emails.

Here’s my suggested template for your 1st auto responder email (of course you would need to change it to fit your campaign):

Subject: Thank You {!firstname_fix}, Here’s Your Download Link

Hi {!firstname_fix},

Thank you for requesting the “Report Name” Report. Here’s the download link again,
in case you missed it on the confirmation page.

=> Download ”Your Report Name” Here!

And if you haven’t already, I *highly* recommend
that you sign up for “Your List or Newsletter Name Here”.
It’s my #1 recommended resource for affiliate marketers.

=> Link to “List or Newsletter here”

Thanks again {!firstname_fix}. I’ll be in touch shortly,
with a powerful tip that can easily triple your affiliate
income + an extra free ebook for you.

Have a great day,

Your Name
www.your_website.com

You Have Got Work To Do!

So that is my basic step by step guide for setting up your squeeze page and monetizing the sign up process. What you need to do now, is go through all the steps and get your whole squeeze page system set up and properly monetized. Even if you already have a live system, you probably need to go back and tweak it a bit in order to optimize and monetize (catchy phrase )

What’s Next?

I’ll get to work on the next article in this series, it will detail “How to write a killer follow up series and how to make money from it”. Should be good, so stay tuned for that… If you are on my list you will receive and email as soon as I post the next article. If you aren’t on my list you can sign up at the top right of this page (and you can also subscribe to this blog’s RSS feed).

Got Any Questions Or Comments?

Please leave a blurb below if you have any questions about some of the steps, a comment on the article or maybe a suggestion for the coming ones. Thanks for reading - I hope you found the information useful.

It’s a fact that 20% of your customers are responsible for 80% of your sales?

At least 20% of people who have purchased from you once will buy from you again if you follow up with them.

Let’s put it another way… one-fifth of your customer base is just sitting there waiting for you to offer them something new!

If you don’t follow up with your customers, you are losing a lot of profit — it’s as simple as that.

Your existing customer base is four or five times more likely to buy from you than to purchase somewhere new. And this “lifetime value” of your customers is one of the greatest assets of your business.

You can target your existing customers with regular emails, called autoresponders… without ever having to write yourself a reminder notice, or draft a new message each time.

Autoresponders are just the prewritten emails automatically sent out to anyone who requests information from you.

Once you have your autoresponder set up, there are any number of emails you can send out on a regular basis, including…

10 great ideas for autoresponders

1. Send a confirmation email after a subscription request or purchase    

2. Send a thank-you message after a purchase    

3. Ask your customers if they’re happy with the product after they’ve had it for a little while    

4. Follow up on a purchase anniversary    

5. Remind customers if they have an appointment with you if you’re running a service-based website    

6. Send out a short survey asking your customer’s opinion about shipping times and any improvements you can make to your product    

7. Send a follow-up offer on your customer’s birthday    

8. Offer a customer loyalty voucher after they have made several purchases    

9. Remind customers to bookmark your site, and offer to email them when new information has been added    

10. Contact customers and remind them of what you can do for them during holidays and specific shopping seasons   

Sending follow-up promotions is an excellent way for your business to generate a healthy amount of extra income without sucking up your time.

In fact, if you do it right, you should expect to immediately increase your revenues by an extra 30% to 50% just by sending follow-up promotions.

Think about it… how much extra money would that be for YOUR business?

I’ve just finished devouring the brand-new “Insider Secrets to Selling on eBay” by Derek Gehl and his team of expert eBay PowerSellers, and I’ve got to tell you, it is by FAR the best system for making a life-changing income on eBay that I’ve come across!

I’m talking about information like…

And if you have an existing Internet business, they can show YOU how you can use your current business to tap into the 8,000,000 visitors who come to eBay every day!

I give this eBay profit system the highest rating possible! This totally redesigned course includes a huge 339-page guidebook PLUS a comprehensive 6-disc Multimedia Action System…and contains every tip, strategy, and secret there is for getting started on eBay today, earning your first profit by tomorrow — and making a life changing income of potentially $120,000 or MORE in your first year!

I strongly urge you to check out this all-new eBay profit-generating system as soon as possible!
Click here for a FREE preview.

The use of Google Adwords can be beneficial to your business enterprise – provided that you utilize Google Adwords in a proper manner and provided that you utilize a strategy for the effective placement of Google Adwords.

When a person is involved in budgeting for a business enterprise, including one located on the Net, the advertising element of such a budget often is given the short shift. If you want to work towards building a successful business on the Net, you need to devote some resources towards advertising and promotion.

Many, many business owners have found the use of Google Adwords to be a perfect vehicle to use towards promoting their business enterprise without spending an arm and a leg in the process. With this in mind, the key to appropriately budgeting for an effective Google Adwords effort is to monitor continually how effective your specific selection of Adwords is working. You need to be prepared to revise and revamp your strategy to make certain that you are getting the biggest bang for the money that you are spending on Google Adwords.

The Creative Approach to Google Adwords Development

While you don’t need to to reinvent the wheel when it comes to your use of Google Adwords, it is important that you take a fresh, original and creative approach to your efforts. You must develop a Google Adwords program that will include the utilization of Adwords that actually appeal to consumers, that will catch their attention – you will want to use Adwords that will set you apart from the competition.

Targeting Your Audience

Finally, when it comes to the development of an effective and meaningful Google Adwords campaign, you need to devote your energies to clearly identifying and targeting your market. You need to determine which market niche contains consumers that will respond positively to certain Adwords that you will then elect to utilize and implement in your own Internet marketing efforts.

Marketing in the 21st century is not about promoting far and wide. Successful marketing in this day and age is founded upon clearly identified niches and reaches consumers where they live and work.

Resource:
Internet Marketing Secrets Unlocked